As a British Plastic Surgeon, I admit I was ignorant of the positive esthetic and emotional impact of cosmetic dentistry for the majority of my career. Embarrassingly, this is despite treating the same ‘real estate’ as my dental colleagues on ...
Investing in the right products will help you elevate the level of care you provide. That, in turn, will attract new patients to your practice, whether it’s through word-of-mouth referrals or targeted marketing campaigns.
Patients are more educated about their dental options than ever before, so offering and promoting the services they both want and need will entice them to make that first appointment with your practice. Once patients are there, you and your team members can provide the exceptional care and service that will keep them coming back, so you can offer them comprehensive treatment while quickly growing your practice and your bottom line.
“Part of doing dentistry is meeting the patient demand,” said Dr. Salvatore Lotardo, who is a member of the American Academy of Cosmetic Dentistry (AACD). “We also have an obligation to provide the services patients need. If we can’t get patients in the door by providing what they want, we will never have the opportunity to really treat the patient.”
Whitening, clear aligners, lasers and implants are among the many products that will help attract new patients to your practice and boost your productivity numbers. These products also can improve the overall experience, making first-time patients more likely to become loyal patients who accept treatment and refer.