Reality stars and an employee well-versed in social media helped this doctor get over her fears and grow her practice with social media....
The world of cosmetic dentistry is very different now than when I qualified and started work in London back in 2012.
As in many industries, the rise of social media has caught dentists a bit unaware and changed the way we interact with our patients. In retrospect, my career can now be split down the middle, divided neatly into my pre-social media and post-social media days. Previously, I had no control over the patients I saw, the treatments I spent my time performing and the direction my career was going. At the mercy of what came through the door, I simply had to take what was on offer and hope for further opportunities for progression to arise. I had to wait my turn for the scraps from the table.
As much as I’d like to pretend the changing point in my career was a well thought through and meticulously designed plan, serendipity played a large part too. Through a mutual contact, I managed to cultivate a number of reality TV stars as patients, including Binky Feldsted and Louise Thompson, both of British reality show Made In Chelsea, and Stephanie Pratt from The Hills. As reality TV stars are accustomed to, they were eager and willing to display the results of my work to all of their online followers. At the same time, I struck gold with a dental assistant who had experience managing her previous employer’s social media account and was happy to guide me on starting mine. She was the final push I needed, and so @slainesmiles was born on Instagram in late 2017.