The more patients value dentistry, the more likely they are to accept treatment. If you educate them about their condition and treatment options, they’ll see more value in the care you offer. Providing clear, consistent education also helps you earn their trust and improve your creditability.
There are plenty of patient education videos on the market, you just need to decide which best fits your practice. GURU, which is run through Dentrix practice management software, is one. Dentists can upload patients’ x-rays and images into the software and highlight areas of interest, as well as show short, interactive videos that explain procedures.
“It’s not about dentistry, it’s about dentist me,” said Lee Allen of GURU. “It’s not my problem as a dentist. I’m not talking to you about science, I’m talking to you about your health condition. This is your tooth, your x-ray. You also can show them why it hurts and explain the different treatment options.”
Once you’ve done that, the conversation you just had can be emailed, Allen said. This enables patients to easily share the information with their spouse. Together, they can go through each option and make a decision that isn’t solely based on price.
Consult-PRO is another option that offers education in three main areas. Dentists can link to the company’s video library on their website; they can play CP TV, which mimics a local news program, in the reception area; and they can show patients customized videos chairside, Account Manager Alex Pulec said. The videos, which can include their images and your annotations, are easy to send via email, as are the treatment plans you can create through the software.
Karen Young, an implant treatment coordinator, has used Consult-PRO for years. The videos help her keep messaging consistent and to explain conditions and procedures to patients in layman’s terms, which is something dentists often struggle with.
“There’s just better understanding and clarity,” Young said. “And when patients have a better understanding of what’s happening and own their issues, they make better decisions. When patients make better decisions for themselves, they’re more compliant and more successful.”
Curve Dental also provides patient education through CurveEd.com, a website that features about 60 free videos that dentists can show chairside as well as email directly to patients. The videos are typically about two minutes.
“It’s going to increase patient acceptance. It’s going to build trust with the doctor,” Curve VP of Marketing Andy Jensen said. “Any doctor can say you need a crown, but that doesn’t build a relationship. The doctor needs to sit down, explain what’s going on and involve the patient. That builds trust.”